Everyone and their dogs are talking about influencer marketing, and while it’s no longer the new kid on the block, this marketing approach is still widely misunderstood. If you believe influencer marketing is here to stay — trust me, it is — you need to know what’s fact and what’s fiction about these trending campaigns. […]

For many, running a business has similar hardships and challenges as running a marathon Some people let the fear of getting started keep them from achieving their dreams. Others face that challenge head-on, every single day. Whether you are a runner or a business owner, it’s important to keep these things in mind: 1. Slow […]

Branding is of course far more than applying a badge or emblem on an organization. As we assert in our Shared Purpose perspective, the overall goal is at once simple and ambitious: to “engage employees and drive customer preference.” Your brand ultimately represents both the vision and the strategic position that you seek to convey to...

The  Hannover Messe conference in Germany is the world’s premier event dedicated to industrial products and services. Think Siemens and its transportation systems, larger-than-life robots, machines that make machines and industrial internet platforms. Some quick facts: the annual 5-day event is held in Hannover, Germany, with over 215,000...