Why it’s so important?
Did you know that email marketing provides an average ROI of $44 for every $1 spent? With this in consideration, it is no surprise that 86% of B2B marketers use email campaigns to generate new opportunities and handle business. That’s not the best part, though: email marketing has the potential to perform even better this year which will drive outstanding revenue for companies savvy enough to optimize this aspect of their inbound marketing efforts.
This begs the question: why is email marketing so effective? Email marketing has become smarter in recent years thanks to the innovative processes of targeting and segmenting contacts, which allows businesses to quickly and efficiently send personalized marketing materials to specific audiences. Email campaigns can be used to reach out to particular groups of customers, or even individuals, sending them unique messages based on their interests and needs. It also simplifies the process of calculating the ROI of an email marketing campaign—as long as you use the correct metrics. Although newer marketing avenues have their perks, only a few of them can match the proven reliability or profitability of email marketing.
Over half of the planet (3.8 billion people) used email in 2018, and that’s not changing any time soon. In fact, leading studies predict that there will be 4.2 billion email users by the end of 2022. Email is the most prevalent form of business communication in the US. Research shows that 91% of US consumers check their email every single day, and 56% of those same consumers handle a majority of their emails on a mobile device. With its proven track record, increased popularity, and adaptability, email marketing is one of the most cost-effective ways to connect with new customers and reinforce relationships with current consumers.