Influencer Marketing: Fact or Fiction

Everyone and their dogs are talking about influencer marketing, and while it’s no longer the new kid on the block, this marketing approach is still widely misunderstood. If you believe influencer marketing is here to stay — trust me, it is — you need to know what’s fact and what’s fiction about these trending campaigns. […]

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Why Your Brand Must Drive Innovation

Branding is of course far more than applying a badge or emblem on an organization. As we assert in our Shared Purpose perspective, the overall goal is at once simple and ambitious: to “engage employees and drive customer preference.” Your brand ultimately represents both the vision and the strategic position that you seek to convey to […]

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Hannover Messe – Branding at the World’s Largest Industrial Conference

The  Hannover Messe conference in Germany is the world’s premier event dedicated to industrial products and services. Think Siemens and its transportation systems, larger-than-life robots, machines that make machines and industrial internet platforms. Some quick facts: the annual 5-day event is held in Hannover, Germany, with over 215,000 visitors and 6,000 exhibitors. Filling nearly 30 event […]

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